ReadyLead Definition

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"What is a ReadyLead?"

A ReadyLead (/ˈredēlēd/) is defined as a lead that has been nurtured, qualified, and is ready to speak with a real estate professional about their move..

ReadyLeads are contacted by our live team of inside sales agents (ISAs) who will establish their key identifiers based on whether they are buying or selling their property, ensuring value and viability before handing them over to an agent.

When handing over a Buyer ReadyLead, we know:

  1. Their location
  2. “Must haves” in a new property
  3. Their timeline (when they’d like to be in their next house)
  4. If they’ve been pre-approved for financing and if so, what their budget is
  5. Their motivation for moving
  6. Their communication preferences and best time to contact
  7. That they are not 100% committed to working with any particular agent

When handing over a Seller ReadyLead, we know:

  1. Property Address
  2. Their timeline (when they’d like to sell by)
  3. Their motivation for selling
  4. Their communication preferences and best time to contact
  5. That they are not 100% committed to working with any particular agent

Each will be entered into a proprietary drip of over 65 email, SMS, and phone touches, spanning more than an entire calendar year.

It’s impossible to guarantee that a ReadyLead will convert into a closed deal. You will still need to win the business, however a ReadyLead is much closer to the ‘bottom of the funnel,’ than a standard lead generated from cold traffic.

This means that a ReadyLead is much more likely to convert into a closed deal than a standard cold traffic lead.